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Supercharge your full-funnel performance marketing program.
WebDigi Marketing offers the first and only dedicated Performance PR team in the industry. Have your brand featured in some of the largest publications in the world and grow brand awareness like never before. Start driving more traffic and sales today.
The importance of Performance PR
In the 2023 original research paper, “High Performance, High Demand, the reinvigorated, full-funnel potential of affiliate marketing” over 2,000 consumers were surveyed about their online shopping behavior.
Respondents reported favoring mass media publisher magazines 62% more than retail marketplaces when looking for shopping inspiration.
37% of respondents report starting with popular magazines vs. 24% Search Engines and 21% Retail Marketplaces.
For brand advertisers, this is a significant data point supporting the importance of investing in content placements.
Brands that can connect with the intentional or unintentional mass media content reader and inspire a desire to purchase the promoted item, have increased potential to stay top of mind with the shopper through the completed purchase.
Foster Credibility & Promote Trust
Performance PR generates powerful endorsements that foster credibility and promote trust with new audiences. When they see your brand promoted in a highly trusted and credible publication, that trustworthiness is passed on to your brand. The value of third-party endorsements, especially during the research and consideration phases of the consumer decision journey, builds credibility and therefore likelihood of purchase.
Your brand benefits from the early introduction during the inspiration phase as you become top of mind at the start of the journey. Increased prospective customer connections throughout the journey, strengthened with the mass media publisher endorsement, improves credibility and familiarity as they make their decision.
Partner with WebDigiMkt
If you’re an affiliate, publisher, or partner interested in presenting to WebDigi’s award-winning team, which oversees a large and diverse client portfolio, please contact our dedicated publisher development team today.
At WebDigi Marketing, we’re committed to helping you build strong, lasting relationships with publishers and drive significant revenue for your business. Trust our experienced team to guide you every step of the way.
Adam Smith
Jhon Deo
Maria Mak
Deep Partnerships
Gen3 fosters deep, strong relationships with key mass media partners to create a better understanding of your brand, grow your audience, and drive more sales.
By leveraging our extensive publisher network, we’re able to extend the reach of your brand to qualified audiences that may have previously been unreachable.
A few of our premium content partners include Dotdash Meredith, Condé Nast, Gannett, Hearst, and New York Times brands.
